Challenger vs Victim Mindset in Business

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We always hear the phrase “Don’t play the victim” or “take your power back.” The last year has put even more profound meaning behind these terms.

In the branding world, the challenger brand mentality has been a discussion for many years with case studies on brands that have moved from Challenger brands to industry leaders.

Watch this video as David Blyth, a leading Brand and Strategy Practitioner shares some key insights for SME’s and how to embrace this thinking.

David Blyth is the Founder of DeltaVictorBravo® as well as Africa Partner for eatbigfish. He is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He founded DeltaVictorBravo in September 2018 and also represents eatbigfish across Africa Middle East. 

David’s prior experience is as CEO of Yellowwood, MD of Enterprise Identity Group /Brand Union, Group Head of eBusiness for De Beers and MD of Tinderbox.

He has previously held positions as Chairperson of the South African Communication Design Council and The Digital Interactive Media Association and as Director of The Brand Council SA and the Joburg Ballet. He is currently an MPhil candidate in Inclusive Innovation at UCT GSB. In his most recent interviews in South Africa, he has been talking widely about the Challenger versus Victim mentality and why now more than ever a challenger mindset is required to drive sustainable growth.

iT360 reached out to David to share some of his insights and learnings and tips for SME’s as we move into 2021 and beyond.

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